Writing
Notes on digital PR, editorial placements and how this market actually prices and delivers coverage. Written from the work rather than from a playbook, with the figures and the limits stated plainly.
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1 Oct 2026
How to Run a Digital PR Campaign: A Twelve-Week Plan
A digital PR campaign week by week, what should exist at the end of each stage, the numbers that count as a good quarter, and the six things…
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1 Oct 2026
How to Choose a Digital PR Agency: Eight Questions That Sort the Market
Eight questions that reveal whether an agency sells earned coverage or paid placement, what good and bad answers look like, and what to insist on in the proposal.
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1 Oct 2026
Linkable Assets: The Page People Link To Without Being Asked
What makes a page genuinely linkable, the seven types that work, four questions to find yours, how to build and launch it, and the formats that no longer…
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30 Sep 2026
How to Get Featured in Forbes: The Three Routes, and Which Is Realistic
Staff coverage, contributor programmes and branded content are all described as being featured in Forbes. What each one is, what it costs, and the realistic path to the…
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30 Sep 2026
Link Building Packages: Do the Arithmetic Before You Buy One
What is inside a typical link building package, why the per-link arithmetic gives the game away, the four problems with fixed volume, and six questions to ask about…
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30 Sep 2026
Digital PR Services: What Is Actually on the Menu, and What Each Part Costs
The six services sold as digital PR, what each costs, which can be guaranteed and which cannot, five questions that sort any proposal, and the warning signs worth…
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29 Sep 2026
Link Insertion: The Paid Version, the Earned Version, and the Free One
Three kinds of link insertion, how to earn one without paying, how to do the internal version that costs nothing, and what each is actually worth.
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29 Sep 2026
Data-Driven PR: Turning a Number You Already Have into Coverage
Why journalists prefer data to announcements, where to find a dataset you already own, how to make a finding defensible, and what a campaign actually looks like week…
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29 Sep 2026
Digital PR vs Traditional PR: What Is Actually Different
Where digital and traditional PR overlap, the four things that genuinely differ, how each one fails, and which to choose for a given situation.
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28 Sep 2026
How Much Does a Press Release Cost? Every Line Item, and Which Ones Matter
Writing, distribution, circuits, multimedia and targeting priced separately, why wire costs vary so much, where to put a small budget, and when a paid wire is genuinely worth…
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28 Sep 2026
Guest Post Prices: The Three Costs Hidden Inside One Quote
What publishers actually charge for a guest post, the three separate costs inside a single quote, what moves the price, and what to confirm before you pay.
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28 Sep 2026
Dofollow vs Nofollow: What the Attributes Do, and What They Change for Buyers
The four link attributes explained, how to check which one you got, what nofollow and sponsored placements are actually worth, and what to insist on before paying.
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27 Sep 2026
Tier 1 Media: What the Tiers Mean, and Why They Are the Wrong Question
What tier 1, 2 and 3 media actually mean, why ranking publications by fame misleads buyers, when national coverage genuinely matters, and a ranking that works better.
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27 Sep 2026
How to Pitch Journalists: Building the List and Earning the Reply
How to build a media list worth pitching, what to record for each name, how to keep it current, and how to become a source journalists come back…
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27 Sep 2026
Media Placement: The Four Ways Your Story Gets onto a Publication
Earned, contributor, sponsored and wire syndication are sold as the same product and are worth very different amounts. How to tell them apart, what each costs, and the…
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26 Sep 2026
PR Outreach: The Email, the List, and the Numbers That Are Actually Realistic
How to structure a pitch journalists will answer, who to send it to, and when. Plus how many follow-ups to send, and the reply and coverage rates you…
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26 Sep 2026
Digital PR Strategy: The Five Decisions That Come Before Any Pitch
A digital PR strategy in five decisions, and what a working quarter actually looks like. Where campaigns usually fail, and how paid placements honestly fit alongside earned coverage.
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26 Sep 2026
Brand Mentions and SEO: What Unlinked Mentions Are Actually Worth
What linked and unlinked brand mentions do, and how to find the ones you already have. How to convert them into links, and what not to buy.
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25 Sep 2026
PBN Links: Why They Are Cheap, and Why I Do Not Sell Them
What a private blog network is, and the failure mode that matters. Six signs you are being sold PBN links without being told, and what to do if…
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25 Sep 2026
Ecommerce Link Building: What to Link To When Nobody Links to Product Pages
Why product and category pages cannot attract links, and what actually earns them in retail. Real placement prices, and the internal linking step most stores skip.
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25 Sep 2026
SaaS Link Building: Why It Costs More, and Where the Links Should Point
Why link building costs more in software, and which pages are actually linkable. Real SaaS placement prices, and the approach that beats buying volume.
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24 Sep 2026
How Much Do Backlinks Cost? Real 2026 Prices, and What Drives Them
Real 2026 backlink prices by format, and the five factors that move them. How to tell a genuine discount from a substituted product, and what to insist on…
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24 Sep 2026
Press Release SEO: What a Release Can and Cannot Do for Rankings
Why syndicated press release links are nofollow and duplicated, and where the real search value comes from. What distribution actually costs, and how to use a release properly.
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24 Sep 2026
Niche Edits: What You Are Actually Buying, What They Cost, and When They Backfire
What a niche edit really is, the three kinds of page suppliers offer, and real 2026 prices. Four free checks that tell an established article from a page…
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23 Sep 2026
White Label Link Building: How It Works, What It Costs, and How to Vet a Supplier
What white label link building actually is, and the three products sold under that name. 2026 supplier price ranges, and the questions that tell a real supplier from…